Minimalists, rejoice. Helmut Lang, one of fashion’s first conceptual and minimalist labels that launched in 1989, is re-launching this September with Hood by Air designer Shayne Oliver and Dazed Editor-in-Chief Isabella Burley onboard. The former will create a special project collection that includes womenswear, menswear, and accessories, while the latter has been appointed as the first Editor-in-Residence who will inject an editorial flavor to the brand’s new chapter.
We still have a few more weeks left, but I’m already itching to witness their new glory days.
For the young ones out there, the ’90s you fondly go back to wasn’t simply a period for Helmut Lang the label and designer. The ’90s was its era; the ’90s was his. The prominence of understated look and fashion is partly Helmut’s doing. It’s the much-needed break from the excess the ’80s practiced.
Hence, fashion’s biggest names had been quick to sport his designs and adopt his philosophy. Here’s some snapshots from the yesteryears.
Linda Evangelista photographed by Steven Meisel for Vogue July 1995
Shalom Harlow from Spring-Summer 1998
Stella Tennant in Helmut Lang exchanged vows with then-photographer David Lasnet in 1999
Kate Moss, Fall-Winter, 1997-98
If this is how the next few years will look like–the reemergence of muted chic–then I’m ready for it.
Banner credit: Helmut Lang Seen By series. Photography Ethan James Green, editor-in-residence Isabella Burley, styling Robbie Spencer
