Kylie Swim: Everything the latest KarJenner label will offer

Culture / August 25, 2021

In the middle of baby #2 speculation, Kylie Jenner continues to post teasers for Kyle Swim. This is Kylie’s first independent clothing venture. She has Kendall + Kylie with her supermodel sister and of course, has fronted several clothing campaigns.

In May, WWD reported how Jenner filed trademarks for “Kylie Swim” and “Kylie Swim by Kylie Jenner.” The trademark applies to swimwear, beach cover-ups, headwear, tops, bottoms, footwear, and robes. It also includes sunglasses, towels, outdoor blankets, beach bags, and other items. Expect another cash cow for the youngest Jenner when the brand finally launches.

There is no formal date yet when Kylie Swim, but that doesn’t mean our excitement will wane for this new drop.


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